Our Responsibility & Quality

Baking with love is the foundation of everything we do

One sentence summarizes our values – we bake with love. Every time we make an important decision, we ask ourselves: Is this baking with love? This gives us guidance in our major decisions

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Our Brands

Gifflar - just ONE more

Gifflar Cinnamon is soft, fluffy and generously filled with a delicious cinnamon swirl, bringing a warm and gently sweet spice in every bite

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KRISPROLLS - from Sweden with love

It only takes a few carefully selected ingredients to get the perfect flavour and crunch that make KRISPROLLS unique. We put out trust in the golden wheat grown in the vast fields of Sweden to put that extra krisp in KRISROLLS.

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Global Range

Krisprolls

Pastry

Gifflar Cinnamon

Gifflar Cinnamon is soft, fluffy and generously filled with a delicious cinnamon swirl, bringing a warm and gently sweet spice in every bite.

Explore Gifflar Cinnamon

Our Markets

Pågen

Other

Are Gifflar and KRISPROLLS available in your market?

From Sweden to tables around the world – explore where Pågen products are shared and enjoyed, and see how our baked favourites have found their place in everyday life across global markets.

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Our History

Our Markets

Our Values

Policy

Pop Sticks

It does not take much to come up with fun activities with the kids.

Products

At Pågen, we believe in adding flavour to everyday moments – from the simplest breakfast to those little treats in between. Our Swedish baked favourites bring warmth, quality and enjoyment to every table. From soft Gifflar pastries to crisp Krisprolls, there’s something for everyone to enjoy.

Swedish Bakery Products | Gifflar, KRISPROLLS

Pågen - Baked in Sweden, loved around the world – Gifflar and KRISPROLLS are everyday favourites across the globe.

Recipe overview

Here you’ll find recipes for every occasion.

Our Responsibility & Quality

Sponsorship

Sustainability

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