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    About Pågen
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  • Baking with love is the foundation of everything we do

    One sentence summarizes our values – we bake with love. Every time we make an important decision, we ask ourselves: Is this baking with love? This gives us guidance in our major decisions

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    Our Brands
    Our Brands
  • Gifflar - just ONE more
  • KRISPROLLS - from Sweden with love
  • Gifflar Cinnamon
    Gifflar - just ONE more

    Gifflar Cinnamon is soft, fluffy and generously filled with a delicious cinnamon swirl, bringing a warm and gently sweet spice in every bite

    Explore Gifflar
    KRISPROLLS - from Sweden with love

    It only takes a few carefully selected ingredients to get the perfect flavour and crunch that make KRISPROLLS unique. We put out trust in the golden wheat grown in the vast fields of Sweden to put that extra krisp in KRISROLLS.

    Explore KRISPROLLS
    Global Range
    Krisprolls
  • Krisprolls Golden Wheat
  • Krisprolls Wholegrain
  • Krisprolls Wholegrain no sugar added
  • Pastry
  • Gifflar Cinnamon
  • Gifflar Vanilla
  • Gifflar Gingerbread
  • Vanillas
  • Gifflar Cinnamon

    Gifflar Cinnamon is soft, fluffy and generously filled with a delicious cinnamon swirl, bringing a warm and gently sweet spice in every bite.

    Explore Gifflar Cinnamon
    Our Markets
    Pågen
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  • Gifflar
    Are Gifflar and KRISPROLLS available in your market?

    From Sweden to tables around the world – explore where Pågen products are shared and enjoyed, and see how our baked favourites have found their place in everyday life across global markets.

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    Competitions
    Aktive Competions
  • Gifflar - win winter vibe kit
  • Gifflar
    GIFFLAR - Win winter vibe kit

    Collect 300 points to join the Cosy Winter Kits prize draw.

    Compete now
    1. Pågen.com /
    2. Contact

    Welcome to contact us

    On this page you’ll find information on how to get in touch with us or our distributors.

    Questions and answers

    What is the environmental impact of a bread?
    What is sourdough?
    Where do the ingredients come from?

    These and many other questions you'll find the answer to here.

    Pågen Customer Service

    If you are not satisfied with the products you bought from us, please contact us as soon as possible.

    Email: konsumentforum1@pagen.se

    Headoffice and bakeries

    • Pågen

      Pågen

      Phone:
      + 46 (0)40-32 36 00

      Billing address:
      Box 8143
      200 41 Malmö
      Sweden

      E-mail:
      pagen@pagen.se

    • Malmö Bakery and head office

      Malmö Bakery and head office

      Visiting address:
      Kopparbergsgatan 19, Gate G5
      214 44 Malmö 

      Post address:
      Pågen AB
      Box 8143
      200 41 Malmö
      Sweden

    • Göteborg Bakery

      Göteborg Bakery

      Vistiting address:
      Olof Asklunds gata 21
      421 30 Västra Frölunda

      Post address:
      Pågen AB
      Box 9310
      400 97 Göteborg
      Sweden

    • Our distributors
      Our distributors

      We distribute our bakery products to many countries around the world. If you have any questions related to a specific market, please contact our exclusive distributor in that country.

      To the full list of Pågen distributors

    • Media relations

      Media relations

      Sara Cronholm Martinelle, Communications Officer at Pågen

      +46 40 32 37 89

      sara.cronholm-martinelle@pagen.se

    • Personal data
      Personal data

      Our personal data policy

      Responsibility and handling of personal data

      Privacy policy

    To our contractors

    We want to act ethically throughout the entire value chain and we take care of your and our safety. In this document you find our rules and routines for contractors. Your purchaser/contact person at Pågen should go through this document with you before work begins. 

    Rules and routines for contractors

    Contact details for contractors:

    Head of purchase: +46 (0)40 32 36 70
    Reception raw material: +46 (0)40 32 36 91

    Tasty recipes
  • All recipes
  • Chocolate dipped Gifflar
  • A warm Gifflar dessert
  • Gifflar French toast
  • KRISPROLLS Creamy Chocolate
  • Inspiration
  • Overview inspiration
  • About bread baking
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