Our Responsibility & Quality

Baking with love is the foundation of everything we do

One sentence summarizes our values – we bake with love. Every time we make an important decision, we ask ourselves: Is this baking with love? This gives us guidance in our major decisions

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Our Brands

Gifflar - just ONE more

Gifflar Cinnamon is soft, fluffy and generously filled with a delicious cinnamon swirl, bringing a warm and gently sweet spice in every bite

Explore Gifflar

KRISPROLLS - from Sweden with love

It only takes a few carefully selected ingredients to get the perfect flavour and crunch that make KRISPROLLS unique. We put out trust in the golden wheat grown in the vast fields of Sweden to put that extra krisp in KRISROLLS.

Explore KRISPROLLS

Global Range

Krisprolls

Pastry

Gifflar Cinnamon

Gifflar Cinnamon is soft, fluffy and generously filled with a delicious cinnamon swirl, bringing a warm and gently sweet spice in every bite.

Explore Gifflar Cinnamon

Our Markets

Pågen

Other

Are Gifflar and KRISPROLLS available in your market?

From Sweden to tables around the world – explore where Pågen products are shared and enjoyed, and see how our baked favourites have found their place in everyday life across global markets.

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Contact

Competitions

For every taste and every occasion Pågen Global Range

At Pågen, we believe in adding flavour to everyday moments – from the simplest breakfast to those little treats in between. Our Swedish baked favourites bring warmth, quality and enjoyment to every table. From soft Gifflar pastries to crisp Krisprolls, there’s something for everyone to enjoy.

Want to know if Pågen products are available in your market? Visit our Our Markets page to learn more.

Pastry

Gifflar Cinnamon

We know. It’s impossible to open a bag of Gifflar and only take one.
Gifflar Vanilla

We know. It’s impossible to open a bag of Gifflar and only take one.
Gifflar Gingerbread

We know. It’s impossible to open a bag of Gifflar and only take one.
Vanillas

Vanillas are small, soft buns filled with delicious vanilla flavoured cream.

Krisprolls

Krisprolls Golden Wheat

A great start to your day!
Krisprolls Wholegrain

A great start to your day!
Krisprolls Wholegrain no sugar added

A great start to your day!

For every taste and every occasion Pågen Global Range

Pastry

Gifflar Vanilla

Gifflar Gingerbread

Vanillas

Krisprolls

Krisprolls Wholegrain no sugar added