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    One sentence summarizes our values – we bake with love. Every time we make an important decision, we ask ourselves: Is this baking with love? This gives us guidance in our major decisions

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  • Gifflar Cinnamon
    Gifflar - just ONE more

    Gifflar Cinnamon is soft, fluffy and generously filled with a delicious cinnamon swirl, bringing a warm and gently sweet spice in every bite

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    KRISPROLLS - from Sweden with love

    It only takes a few carefully selected ingredients to get the perfect flavour and crunch that make KRISPROLLS unique. We put out trust in the golden wheat grown in the vast fields of Sweden to put that extra krisp in KRISROLLS.

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    Gifflar Cinnamon is soft, fluffy and generously filled with a delicious cinnamon swirl, bringing a warm and gently sweet spice in every bite.

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    Are Gifflar and KRISPROLLS available in your market?

    From Sweden to tables around the world – explore where Pågen products are shared and enjoyed, and see how our baked favourites have found their place in everyday life across global markets.

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    Krisprolls Wholegrain - image

    Krisprolls Wholegrain Crispy Swedish whole‑grain rusks

    Krisprolls Wholegrain packshot

    Krisprolls Wholgrain

    Less is more – it only takes a few carefully selected ingredients to get the perfect flavour and crunch that make KRISPROLLS® unique.
    A great start to your day!

    Available in 240 g & 400 g packs.

    Wholegrain cracked WHEAT (58%), WHEAT flour, sugar, vegetable oils (rapeseed oil, fully hydrogenated rapeseed oil), BARLEY malt, yeast, salt.

    Nutrition Information Per 100g
    Energy 1687 kJ/397 kcal
    Fat 6.2 g
    - of which saturates 2.1 g
    Carbohydrate 70 g
    - of which sugars 7 g
    Fiber 7.7 g
    Protein 12 g
    Salt 1.6 g
    KRISPROLLS Tapas – Small bites, big moments of enjoyment - image

    KRISPROLLS Tapas – Small bites, big moments of enjoyment

    When time is short but you still want something a little special, KRISPROLLS Tapas are the perfect choice. In no time at all, they can be turned into colourful, bite‑sized treats – ideal for social gatherings, an aperitif or a simple, no‑fuss buffet.

    From fresh spring onions and tomatoes to creamy avocado with chard, savoury cheese, delicate slices of salmon or aromatic tapenade – the combinations are as varied as they are delicious. Simply top, enjoy and mix and match to suit your taste.

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