Our Responsibility & Quality

Baking with love is the foundation of everything we do

One sentence summarizes our values – we bake with love. Every time we make an important decision, we ask ourselves: Is this baking with love? This gives us guidance in our major decisions

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Our Brands

Gifflar - just ONE more

Gifflar Cinnamon is soft, fluffy and generously filled with a delicious cinnamon swirl, bringing a warm and gently sweet spice in every bite

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KRISPROLLS - from Sweden with love

It only takes a few carefully selected ingredients to get the perfect flavour and crunch that make KRISPROLLS unique. We put out trust in the golden wheat grown in the vast fields of Sweden to put that extra krisp in KRISROLLS.

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Global Range

Krisprolls

Pastry

Gifflar Cinnamon

Gifflar Cinnamon is soft, fluffy and generously filled with a delicious cinnamon swirl, bringing a warm and gently sweet spice in every bite.

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Our Markets

Pågen

Other

Are Gifflar and KRISPROLLS available in your market?

From Sweden to tables around the world – explore where Pågen products are shared and enjoyed, and see how our baked favourites have found their place in everyday life across global markets.

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Competitions

Aktive Competions

GIFFLAR - Win winter vibe kit

Collect 300 points to join the Cosy Winter Kits prize draw.

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Policy

Explore all our policies below. Click on each one to learn more.

Policy

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