How to keep your bread fresh
Most of us love fresh bread and we are proud that our bread stays fresh for a long time – something we constantly work with. All soft bread ages and people believe that bread gets dry because it dries out. The truth is more complex than that.
Don’t put your bread in the fridge
The main reason for bread getting stale is that a carbohydrate called amylopectin shifts structure and becomes more crystalline. This means that water doesn’t stay in the bread in the same way. This ageing process speeds up at lower temperatures, which is why you shouldn’t put bread in the fridge. It can be a good idea to store bread in the fridge on hot summer days, as it can start to mould if the air is moist and hot.
Long life
Our bread stays fresh for a long time because we bake in extra filtered air under strict hygiene rules using extremely clean equipment. No one touches our bread after it comes out of the oven, it is packed directly. That’s why we don’t have to use preservatives in our bread.
There are other factors that prevent bread from getting stale. Low pH (acid) protects it, which is one of the reasons why sourdough bread lasts longer. Sugar and honey help to maintain moisture, as they bind water into the dough. Bread baked on rye flour often lasts a long time, as it has a high water content and different carbohydrate structure.
Soft types of bread and sweeter loaves without crust are best kept in well-sealed plastic bags. Bread with a crust can be stored with the cut surface against a cutting board and a paper bag over.
Freeze
A good way to extend shelf life is to freeze bread. All our bread is delivered fresh to stores in Sweden, Denmark, Finland and Germany, without being frozen. That’s why you can put it in your freezer at home if you don’t want to eat everything at once. Make sure you put the bread in a well-sealed, good quality plastic bag, like the bag our bread is packaged in.