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  • Baking with love is the foundation of everything we do

    One sentence summarizes our values – we bake with love. Every time we make an important decision, we ask ourselves: Is this baking with love? This gives us guidance in our major decisions

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  • Gifflar - just ONE more
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  • Gifflar Cinnamon
    Gifflar - just ONE more

    Gifflar Cinnamon is soft, fluffy and generously filled with a delicious cinnamon swirl, bringing a warm and gently sweet spice in every bite

    Explore Gifflar
    KRISPROLLS - from Sweden with love

    It only takes a few carefully selected ingredients to get the perfect flavour and crunch that make KRISPROLLS unique. We put out trust in the golden wheat grown in the vast fields of Sweden to put that extra krisp in KRISROLLS.

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  • Gifflar Cinnamon

    Gifflar Cinnamon is soft, fluffy and generously filled with a delicious cinnamon swirl, bringing a warm and gently sweet spice in every bite.

    Explore Gifflar Cinnamon
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  • Gifflar
    Are Gifflar and KRISPROLLS available in your market?

    From Sweden to tables around the world – explore where Pågen products are shared and enjoyed, and see how our baked favourites have found their place in everyday life across global markets.

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  • Gifflar - win winter vibe kit
  • Gifflar
    GIFFLAR - Win winter vibe kit

    Collect 300 points to join the Cosy Winter Kits prize draw.

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    Gifflar GIFFLAR - Just ONE more

    We know. It’s impossible to open a bag of Gifflar and only take one. It's as if there’s something magical that attracts you. Again and again. But there is no magic, just irresistibly tasty Gifflar with delicious, curly-swirly fillings. Made in bite size to allow you to easily sneak another, or share – if there are any left!

    Gifflar Cinnamon are baked in Sweden using Swedish flour from Pågen's own mill.

    • Gifflar Cinnamon
      Gifflar Cinnamon
      We know. It’s impossible to open a bag of Gifflar and only take one.
    • Gifflar Vanilla
      Gifflar Vanilla
      We know. It’s impossible to open a bag of Gifflar and only take one.
    • Gifflar Gingerbread
      Gifflar Gingerbread
      We know. It’s impossible to open a bag of Gifflar and only take one.
    Gifflar

    Gifflar - oh so tasty

    Soft, fluffy and filled with cinnamon and sugar – every bite is like a little fika treat. They smell irresistible the moment you open the pack, and before you know it, you’ve reached for… one more. And then another. Because when they taste this good, it’s simply impossible to stop.

    Butter-fried Gifflar with ice cream!

    Fry your Gifflar in butter until golden and crispy, then top with scoops of whipped vanilla ice cream. An unexpectedly simple recipe that’s quickly become a favourite. Seriously delicious – and made to be shared. Have you tried it yet?

    Try one of our delicious recipes with Gifflar

    • Gifflar Ice cream
      0 minutes
      Easy
      20
    • A warm Gifflar dessert  - Recipes | Pågen
      A warm Gifflar dessert
      0 minutes
      Easy
      1
    • Apple cake with Gifflar
      0 minutes
      Easy
      18
    • French toast with Gifflar
      10 minutes
      Easy
      124
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