Our Responsibility & Quality

Baking with love is the foundation of everything we do

One sentence summarizes our values – we bake with love. Every time we make an important decision, we ask ourselves: Is this baking with love? This gives us guidance in our major decisions

Learn more

Our Brands

Gifflar - just ONE more

Gifflar Cinnamon is soft, fluffy and generously filled with a delicious cinnamon swirl, bringing a warm and gently sweet spice in every bite

Explore Gifflar

KRISPROLLS - from Sweden with love

It only takes a few carefully selected ingredients to get the perfect flavour and crunch that make KRISPROLLS unique. We put out trust in the golden wheat grown in the vast fields of Sweden to put that extra krisp in KRISROLLS.

Explore KRISPROLLS

Global Range

Krisprolls

Pastry

Gifflar Cinnamon

Gifflar Cinnamon is soft, fluffy and generously filled with a delicious cinnamon swirl, bringing a warm and gently sweet spice in every bite.

Explore Gifflar Cinnamon

Our Markets

Pågen

Other

Are Gifflar and KRISPROLLS available in your market?

From Sweden to tables around the world – explore where Pågen products are shared and enjoyed, and see how our baked favourites have found their place in everyday life across global markets.

Learn more

Contact

Competitions

Aktive Competions

GIFFLAR - Win winter vibe kit

Collect 300 points to join the Cosy Winter Kits prize draw.

Compete now

Our distributors worldwide

We distribute our bakery products to many countries around the world. If you have any questions related to a specific market, please contact our exclusive distributor in that country.

Our Distributors

Great Britan

Distributor: Arden Fine Foods Ltd
Website: https://ardens.co.uk/
Avalible products: Gifflar
Greece

Kalamea Foods
Website: www.kalameafoods.gr
Available products: Gifflar
France

FRESH FOOD VILLAGE
Website: http://fr.freshfoodvillage.com/
Available products: Gifflar
Poland

Dealz poland SP.Z.O.O.
Website: https://www.dealz.pl/
Available products: Gifflar

Australia

Rademi
Website: https://www.rademi.com
Available products: Gifflar
Spain

Primar Iberica
Website: www.primariberica.com/
Available products: Gifflar
Iceland

O.JOHNSON & KAABER EHF
Website: https://ojk-isam.is
Available products: Gifflar, KRISPROLLS and bread (frozen)
Austria

Linnea GmbH
Website: https://linnea.bio/
Available products: Gifflar, KRISPROLLS

Belgium

PIETERCIL DELBY`S N.V. Nedcargo
Website: https://www.pietercil.com/
Available products: Gifflar
Croatia

VM 2 D.O.O.
Website: https://www.vm2.hr/hr/
Available products: KRISPROLLS
Great Britan

The Jordans and Ryvita Company, a Division of ABF Grain Prod
Website: https://jordansdorsetryvita.com/
Available products: Gifflar
Greenland

O.JOHNSON & KAABER EHF GRÖNLAND
Website: https://ojk-isam.is
Available products: Giffla

Hungary

Glatz Hungary Kft
Website: http://glatz.co.hu/hu/
Available products: KRISPROLLS
Marocco

FOOD GROUP TRADING
Website: http://www.foodgrouptrading.com/
Available products: KRISPROLLS
France

Bjorg et Compagnie
Website: https://www.bjorgetcompagnie.com/
Available products: KRISPROLLS
Spain

CIAL MASOLIVER S.A.
Website: https://www.masoliver.com/
Available products: KRISPROLLS

USA

CHICAGO IMPORTING COMPANY
Website: https://www.chicagoimporting.com/
Available products: KRISPROLLS
Baltic countries

SVENSKY KAUBANDUSE AS
Website: https://www.svensky.ee/en/
Available products: Gifflar, KRISPROLLS
Faroe Islands

/F POUL HANSEN
Website: https://www.ph.fo/
Available products: Gifflar, KRISPROLLS
Israel

Marom Moshe Ltd.
Website: https://www.marommosheltd.com/
Available products: Gifflar, KRISPROLLS

Switzerland

Toga food
Website: https://www.togafood.ch
Available products: Gifflar, KRISPROLLS
Turkey

Latro
Website: https://www.latro.com.tr
Available products: Gifflar, KRISPROLLS