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About Pågen
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About Pågen
Our Responsibility & Quality
Baking with love is the foundation of everything we do
One sentence summarizes our values – we bake with love. Every time we make an important decision, we ask ourselves: Is this baking with love? This gives us guidance in our major decisions
Our Brands
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Explore KRISPROLLS
Our Brands
Gifflar - just ONE more
Gifflar Cinnamon is soft, fluffy and generously filled with a delicious cinnamon swirl, bringing a warm and gently sweet spice in every bite
KRISPROLLS - from Sweden with love
It only takes a few carefully selected ingredients to get the perfect flavour and crunch that make KRISPROLLS unique. We put out trust in the golden wheat grown in the vast fields of Sweden to put that extra krisp in KRISROLLS.
Global Range
Explore Gifflar Cinnamon
Krisprolls
Pastry
Gifflar Cinnamon
Gifflar Cinnamon is soft, fluffy and generously filled with a delicious cinnamon swirl, bringing a warm and gently sweet spice in every bite.
Our Markets
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Pågen
Other
Are Gifflar and KRISPROLLS available in your market?
From Sweden to tables around the world – explore where Pågen products are shared and enjoyed, and see how our baked favourites have found their place in everyday life across global markets.
Competitions
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Aktive Competions
GIFFLAR - Win winter vibe kit
Collect 300 points to join the Cosy Winter Kits prize draw.