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  • Baking with love is the foundation of everything we do

    One sentence summarizes our values – we bake with love. Every time we make an important decision, we ask ourselves: Is this baking with love? This gives us guidance in our major decisions

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  • Gifflar - just ONE more
  • KRISPROLLS - from Sweden with love
  • Gifflar Cinnamon
    Gifflar - just ONE more

    Gifflar Cinnamon is soft, fluffy and generously filled with a delicious cinnamon swirl, bringing a warm and gently sweet spice in every bite

    Explore Gifflar
    KRISPROLLS - from Sweden with love

    It only takes a few carefully selected ingredients to get the perfect flavour and crunch that make KRISPROLLS unique. We put out trust in the golden wheat grown in the vast fields of Sweden to put that extra krisp in KRISROLLS.

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  • Gifflar Cinnamon

    Gifflar Cinnamon is soft, fluffy and generously filled with a delicious cinnamon swirl, bringing a warm and gently sweet spice in every bite.

    Explore Gifflar Cinnamon
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  • Gifflar
    Are Gifflar and KRISPROLLS available in your market?

    From Sweden to tables around the world – explore where Pågen products are shared and enjoyed, and see how our baked favourites have found their place in everyday life across global markets.

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  • Gifflar - win winter vibe kit
  • Gifflar
    GIFFLAR - Win winter vibe kit

    Collect 300 points to join the Cosy Winter Kits prize draw.

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    3. Sponsorship

    Social responsibility through sponsorship

    At Pågen we bake with love. That governs our entire business and influences our view on sponsorship. This is why our sponsorship is aimed at occasions where our bread can make a difference and help people enjoy a better daily life. 

    Sponsorship of charities

    Pågen collaborates with organisations which help people in need of support through great responsibility, care and commitment. For instance, we donate bread to the City Mission's and Swedish Red Cross Youth's efforts to provide breakfast for schoolchildren in the vicinity. Breakfast helps give pupils a good start to the day and better ability to get through their schooling. Over the years we have also contributed to Save the Children, the Swedish Childhood Cancer fund and UNICEF instead of giving Christmas gifts.

    Sponsorship through our employees

    We also want to support children and young people within sport and other non-profit contexts. We achieve this by donating our bread to various organisations where our own employees volunteer.

    Sponsorship of sport events

    Pågen wants to promote events within the health area that encourage more people to exercise. We cooperate with some major Swedish sport events like Gothia Cup, Åhus Beach and Halör Cup.

    As we are already supporting a number of projects and events, we unfortunately do not have the opportunity to take in new initiatives.

    "We support initiatives where our bread can make a difference"

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      Sustainable Products
    • Recipe overview
      Here you’ll find recipes for every occasion.
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  • Chocolate dipped Gifflar
  • A warm Gifflar dessert
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  • KRISPROLLS Creamy Chocolate
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