Pågen classics

Hönökakan is a real classic, loved by many. The history of the Hönökaka goes back to the 1950s. At Majornas Ångbageri - which was eventually known as Pååls and which later merged with Pågen - there was a baker working there who lived on Hönö island in the Bohuslän archipelago. He told others about thin bread that the island fishermen would bake and pack in their lunchboxes. His story led to Majornas Ångbageri beginning to bake a Hönökaka. The bread shares some similarities with the Hönö fishermen's bread, but it is baked to a recipe that makes the bread softer and also stronger. The new Hönökaka became a best-seller instantly, and is still, almost 60 years later.

Sometimes it is circumstances that are behind how a product is invented. Small cinnamon shell-shaped breads were a speciality that we were still baking by hand in the 1970s. But when the bakers removed the buns from the conveyor, it sometimes went a little bit wrong. The buns often ended up on their right hand corner, which meant they'd completely failed. But – one of the bakers thought that they actually looked quite nice, and they knew the taste was already great, of course! They also happened to stay fresh longer in this misshapen style. Whoops – and so we'd accidentally created the cinnamon Gifflar – Sweden's most sold snack bread! Think how lucky that unlucky baker actually was!

The LingonGrova was launched in the 1990s under the name Lantgrova. Since it did not succeed well in the beginning, there were plans to stop baking the bread. However, we decided to give it another chance, and we were lucky, because today we can proudly state that we have Sweden's most loved bread in our range! In 2009, LingonGrova was the fourth best selling product in food retail.