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    About Pågen
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  • Baking with love is the foundation of everything we do

    One sentence summarizes our values – we bake with love. Every time we make an important decision, we ask ourselves: Is this baking with love? This gives us guidance in our major decisions

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    Our Brands
    Our Brands
  • Gifflar - just ONE more
  • KRISPROLLS - from Sweden with love
  • Gifflar Cinnamon
    Gifflar - just ONE more

    Gifflar Cinnamon is soft, fluffy and generously filled with a delicious cinnamon swirl, bringing a warm and gently sweet spice in every bite

    Explore Gifflar
    KRISPROLLS - from Sweden with love

    It only takes a few carefully selected ingredients to get the perfect flavour and crunch that make KRISPROLLS unique. We put out trust in the golden wheat grown in the vast fields of Sweden to put that extra krisp in KRISROLLS.

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  • Krisprolls Golden Wheat
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  • Krisprolls Wholegrain no sugar added
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  • Gifflar Cinnamon

    Gifflar Cinnamon is soft, fluffy and generously filled with a delicious cinnamon swirl, bringing a warm and gently sweet spice in every bite.

    Explore Gifflar Cinnamon
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  • Gifflar
    Are Gifflar and KRISPROLLS available in your market?

    From Sweden to tables around the world – explore where Pågen products are shared and enjoyed, and see how our baked favourites have found their place in everyday life across global markets.

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  • Gifflar - win winter vibe kit
  • Gifflar
    GIFFLAR - Win winter vibe kit

    Collect 300 points to join the Cosy Winter Kits prize draw.

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    1. Pågen.com /
    2. About Pågen

    Pågen in brief

    Pågen is Sweden’s leading bakery selling naturally good packaged fresh bread, Gifflar, Krisprolls and cakes.

    We are a family business with a tradition of baking that goes back to 1878, when Anders and Matilda Påhlsson started to bake and sell bread from their home in Malmö in Southern Sweden.

    Read more about our history

    Pågen started out as a small bakery and the same genuine knowledge still characterises the way we bake, even if it is on a much bigger scale. Today we have two bakeries in Malmö and Gothenburg, where our skilled bakers bake every day. We bake for future generations – what we bake we want to be able to give our children.

    Read more about how we bake with love

    Pågen has around forty different types of bread in our range. Among them famous brands like LingonGrova and Hönökaka, and the best-selling pastry in the Nordic region – Gifflar. We also bake hotdog and hamburger bread and the world’s most popular Swedish toasts – Krisprolls. We bake around sixty different products.

    Read more about our products

    Business idea:
    Pågen bakes, develops and markets a fresh range of bakery products that are distinct, affordable and the consumer’s clear choice.

    Vision:
    To be a natural part of all occasions.

    Mission:
    We bake for future generations.

    Markets:
    We sell bread in Sweden, Denmark, Finland, Norway, Iceland and Germany and export Gifflar and Krisprolls to around 25 countries.

    Production:
    Bakeries in Malmö and Gothenburg.

    Head office:
    In Malmö, in adjacent to the bakery.

    Financial information:
    Turnover 4 billion SEK

    Full-time employees:
    1437

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